Hasbro Interactive
Subsidiary
IndustryVideo games
FateSold to Infogrames, merged into the current Atari Interactive
PredecessorSpectrum HoloByte
SuccessorInfogrames Interactive (renamed Atari Interactive in 2009)
Founded1995; 25 years ago
DefunctDecember 6, 2000; 19 years ago
Headquarters
Alameda, California & Chapel Hill, North Carolina
ParentHasbro
SubsidiariesAtari Interactive
MicroProse
Europress
Avalon Hill
Websitewww.hasbrointeractive.com/

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Hasbro Interactive was an American video game production and publishing subsidiary of Hasbro, the large game and toy company. Several of its studios were closed in early 2000 and most of its properties were sold to Infogrames which completed its studio's closures at the end of 2000.

History[edit]

Hasbro Interactive was formed late in 1995 in order to compete in the video game arena. Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive. With Hasbro's game experience, video games seemed like a natural extension of the company and a good opportunity for revenue growth. Hasbro Interactive's objective was to develop and publish games based on Hasbro property and the subsidiary existed for six years.

Strong growth[edit]

In 1997, revenues increased 145% going from US$35 million to $86 million.[1]

Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers such as MicroProse for $70 million[2] and Avalon Hill for $6 million[3] both in 1998. Hasbro acquired the rights for 300 games when it purchased Avalon Hill.[3] With those acquisitions Hasbro Interactive revenues increased 127% in 1998 to $196 million and profits of $23 million.[1] Hasbro Interactive was growing so fast that there was talk of reaching $1 billion in revenues by 2002.[1] They also purchased the remaining brands and other intellectual property rights of Atari Corporation from JTS, and engaged in some other video game licensing, such as Frogger from Konami. They sought to use Hasbro board game brands, MicroProse titles, Avalon Hill and Wizards of the Coast as leverage to increase revenues.

Hasbro Interactive became the #3 video game publisher within three years of its founding. But in 1999, Hasbro Interactive lost $74 million on revenues of $237 million a growth of just 20% over the previous year.[1] Late in 1999 with several game projects underway and dozens of new employees, many of whom moved just to work for the company, Hasbro Interactive shut down several studios in a cost-cutting move. The studios affected included the former MicroProse offices located in Alameda, California and Chapel Hill, North Carolina. A game development company, Vicious Cycle Software, was started by employees laid off in the North Carolina Hasbro Interactive studio closing. In 4 years, Hasbro Interactive's revenue increased 577%.

Sale to Infogrames[edit]

By the middle of 2000, the dot-com bubble had burst, Hasbro share price had lost 70% of its value in just over a year and Hasbro would post a net loss the first time in two decades.[1]

Faced with these difficulties, on December 6, 2000, Hasbro sold 100% of Hasbro Interactive to the French software company Infogrames.[4] The sale included nearly all of their video game related rights and properties, the Atari brand and Hasbro's Game.com division, legendary developer MicroProse and all of its software titles up to that point except for the Avalon Hill property. Voicemeeter banana. Hasbro Interactive's sale price was $100 million being $95 million as 4.5 million common shares of Infogrames and $5 million in cash.[5][6] Under the terms of the sale agreement, Infogrames gained the rights to develop games based on Hasbro properties for a period of 15 years plus an option for an additional 5 years based on performance.[6] Hasbro Interactive became Infogrames Interactive and after May 2003 was renamed to Atari Interactive, Inc., a wholly owned subsidiary of Infogrames Entertainment, SA (IESA).[7][8] Infogrames (now itself known as Atari, SA) still maintains ownership of the original Atari properties received through Hasbro which are kept in their Hasbro Interactive originated placeholder, Atari Interactive, Inc.[8]

Buy-back[edit]

On June 9, 2005, Hasbro bought back the digital gaming rights for their properties from Atari for $65 million.[9] In the deal, Atari's parent company acquired a 10-year exclusive deal to produce video games based on 10 key Hasbro franchises, including Dungeons & Dragons, Monopoly, Scrabble, Game of Life, Battleship, Clue, Yahtzee, Simon, Risk and Boggle. Hasbro bought back the digital rights to Transformers, My Little Pony, Tonka, Magic: The Gathering, Connect Four, Candyland and Playskool.

Hasbro Interactive Clue Patch

Published games[edit]

Hasbro Interactive published over 160 games on several interactive media.[10] Included among them are:

  • Action Man: Operation Extreme — PlayStation
  • Axis & Allies — Windows
  • B-17 Flying Fortress: The Mighty 8th — Windows
  • Battleship: The Classic Naval Warfare Game — Windows
  • Beast Wars: Transformers — PlayStation, Windows, Macintosh
  • Boggle — Windows
  • Centipede — Windows
  • Civilization II: Test of Time — Windows
  • Clue — Windows
  • Daytona USA 2001 — Sega Dreamcast
  • Falcon 4.0 — Windows
  • Frogger — Windows, PlayStation
  • Frogger 2: Swampy's Revenge — Windows, PlayStation, Dreamcast
  • Galaga: Destination Earth — Windows, PlayStation, GBC
  • Game of Life — Windows
  • Glover — Nintendo 64, PlayStation
  • Grand Prix 3 — Windows
  • Gunship! — Windows
  • H.E.D.Z. — Windows
  • Majesty: The Fantasy Kingdom Sim — Windows
  • MechWarrior 3 — Windows
  • Jeopardy! — PlayStation, Windows
  • Monopoly (1997) — Windows, PlayStation
  • Monopoly Star Wars — Windows
  • Monopoly (1999) — Nintendo 64
  • Monopoly (2000) — Windows
  • NASCAR Heat — Windows, GameCube
  • NASCAR Racers — Windows, GBC
  • Nerf Arena Blast — Windows
  • Nicktoons Racing — Windows, PlayStation, GBC
  • Pac-Man: Adventures in Time — Windows
  • Pong: The Next Level — Windows, PlayStation
  • Q*bert — Windows, PlayStation, Dreamcast, GBC
  • Risk — Windows
  • Risk II — Windows
  • RollerCoaster Tycoon — Windows
  • Rubik's Games — Windows
  • Scrabble — Windows (MacScrabble — Macintosh)
  • Sorry! — Windows
  • Spirit of Speed 1937 — Windows
  • Star Trek: Birth of the Federation — Windows
  • Trivial Pursuit Millennium — Windows
  • Wheel of Fortune — PlayStation, Windows
  • Worms Armageddon — Windows, Dreamcast, PlayStation
  • X-COM: Enforcer — Windows
  • Yahtzee — Windows

References[edit]

  1. ^ abcdeHasbro Interactive from Tuck School of Business (PDF)
  2. ^'Hasbro Buying Alameda's MicroProse' from the San Francisco Chronicle
  3. ^ ab'The Fall of Avalon Hill'Archived February 3, 2013, at the Wayback Machine from the Academic Gaming Review
  4. ^'Infogrames to Acquire Hasbro Interactive'. IGN. December 6, 2000. Archived from the original on November 19, 2001. Retrieved September 30, 2019.
  5. ^'Company News; Hasbro Completes Sale Of Interactive Business' from The New York Times
  6. ^ abInfogrames Entertainment to Acquire Hasbro Interactive and Games.com[permanent dead link] press release archive from Thomson Financial
  7. ^Atari Interactive, Inc. from Allgame
  8. ^ abSummary of Atari Inc. from Yahoo! Finance
  9. ^Hasbro buys back digital rights from Infogrames from MCVUK.com
  10. ^Games published and developed by Hasbro InteractiveArchived November 18, 2007, at the Wayback Machine from IGN

External links[edit]

  • Hasbro Interactive History at MobyGames
  • Hasbro Interactive by William Achtmeyer from Tuck School of Business (PDF)
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Hasbro_Interactive&oldid=950518521'
GameDeveloperPublisherEngineRelease dates
Action Man: Jungle StormIntelligent GamesHasbro Interactive 2000
Action Man: Raid on Island XIntelligent GamesHasbro Interactive
Ubisoft
Atari
29 February 2000
B-17 Flying Fortress: The Mighty 8thWayward DesignMicroProse
Hasbro Interactive
13 December 2000
Beast Wars: TransformersSCE Cambridge StudioHasbro Interactive 31 May 1998
Clue: Murder at Boddy MansionEngineering Animation Inc.Hasbro Interactive 30 September 1998
Dungeons & Dragons: DragonshardLiquid EntertainmentHasbro Interactive 25 September 2005
Frogger (1997)SCE Studio CambridgeHasbro Interactive 30 September 1997
Frogger 2: Swampy's RevengeBlitz GamesHasbro Interactive 1 October 2000
GloverBlitz GamesHasbro Interactive 31 October 1998
Grand Prix 3MicroProseHasbro Interactive 28 July 2000
Guess WhoArtech Digital EntertainmentHasbro Interactive 1999
Jeopardy! (1998)Artech Digital EntertainmentWestlake Interactive
Hasbro Interactive
MacSoft
9 December 1998
November 2000
Jeopardy! 2nd EditionArtech Digital EntertainmentWestlake Interactive
Hasbro Interactive
MacSoft
2000
2001
Monopoly (1995)Westwood StudiosHasbro Interactive 30 September 1995
1996
NASCAR HeatMonster GamesHasbro Interactive 23 August 2000
NASCAR RacersSoftware CreationsHasbro Interactive October 2000
Nicktoons RacingSoftware CreationsHasbro Interactive
Infogrames
31 October 2000
OperationImaginEngine
Vipah Interactive
Hasbro Interactive 1998
Pac-Man: Adventures in TimeCreative Asylum
Mind's Eye Productions
Hasbro Interactive 31 October 2000
RiskNMS SoftwareHasbro Interactive 7 January 1997
Risk IIMicroProse
DR Studios
Hasbro Interactive
MacSoft
22 March 2000
17 October 2000
RollerCoaster TycoonChris SawyerHasbro Interactive 31 March 1999
Sorry!Third-I ProductionsHasbro Interactive 28 February 1998
The Game of LifeMass Media Inc.Hasbro Interactive 30 September 1998
The Next TetrisBlue Planet SoftwareHasbro Interactive 31 May 1999
Ultimate YahtzeePCA Inc.Hasbro Interactive 1999
Wheel of Fortune (1998)Artech Digital EntertainmentHasbro Interactive 15 November 1998
X-COM: EnforcerMicroProseHasbro Interactive
Infogrames
2K Games
Unreal Engine 1 19 April 2001
X-COM: Terror from the DeepMicroProseMicroProse
Hasbro Interactive
2K Games
1 April 1995
4 May 2007

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